Strategically Engage Your Audience
A recent study by The Unstuck Group indicated 80% of church leaders don’t have a well-defined digital strategy to engage with people who are outside the church and outside the faith. It’s about rethinking the approach while maintaining the mission.
As church leaders shift their focus to digital, they also need to shift their budgets. If the way to connect and engage with your audience is through digital, then you need to allocate time, staffing, money and focus on this, just as you would any in-person ministry. And we are seeing churches do this. They are rethinking their spaces to create mix-use areas for broadcast studios that can be used as recording studios. These broadcast studios are helping churches create relevant content for diverse audiences, well beyond the Sunday sermon.
Higher quality content results in better engagement, longer video views, a greater connection to the church body. It actually becomes possible to build relationships with the online community by creating content that is created with them in mind.