Digital Expectations Are Higher Than Ever
In the spring of 2020, the needs and expectations for digital communication changed. We are now connecting virtually even more than we did a year ago. This has created a lasting change in how people live and work. In fact, 60% of consumers have higher expectations of their digital experience than before COVID-19 according to Experian's "Global Insights Report".
Today, working remotely is not only accepted, it’s often preferred by both employees and employers. A study from Upwork indicates that by 2025, 36.2 million Americans, 22% of the workforce, will be working remotely by design, that’s an 87% increase from the number of remote workers before the pandemic. Productivity in the corporate space is up due to a reduction in non-essential meetings and the removal of the commute. And employers are saving money. A typical employer can save about $11,000/year for every person who works remotely half of the time (Global Workplace Analytics).
This digital lifestyle has spilled over into the way people live life outside of work as well. For example, the way people are engaging with their church has changed a lot. According to Pew Research Center, one in three US consumers has watched religious services online in the last month. Virtual church is also reaching those that don't typically attend church: 17% say they have watched virtually. Over 50% of Z and Millennials would rather continue at-home worship vs. in-person worship after Covid.