Why In-House Studios Will Improve Engagement

The Studio Trend

The digital landscape has greatly shifted in the last year and it's time for businesses and churches to change the way they connect with their audiences, employees, and stakeholders. Read to learn more about how to meet the rising bar on digital experiences.

Digital Expectations Are Higher Than Ever

In the spring of 2020, the needs and expectations for digital communication changed. We are now connecting virtually even more than we did a year ago. This has created a lasting change in how people live and work. In fact, 60% of consumers have higher expectations of their digital experience than before COVID-19 according to Experian's "Global Insights Report".

Today, working remotely is not only accepted, it’s often preferred by both employees and employers. A study from Upwork indicates that by 2025, 36.2 million Americans, 22% of the workforce, will be working remotely by design, that’s an 87% increase from the number of remote workers before the pandemic. Productivity in the corporate space is up due to a reduction in non-essential meetings and the removal of the commute. And employers are saving money. A typical employer can save about $11,000/year for every person who works remotely half of the time (Global Workplace Analytics).

This digital lifestyle has spilled over into the way people live life outside of work as well. For example, the way people are engaging with their church has changed a lot. According to Pew Research Center, one in three US consumers has watched religious services online in the last month. Virtual church is also reaching those that don't typically attend church: 17% say they have watched virtually. Over 50% of Z and Millennials would rather continue at-home worship vs. in-person worship after Covid.

Did you know?

Over 50% of Gen Z and Millennials would rather continue at-home worship vs. in-person worship after Covid.

Pew Research Center

Shifting Investment from Office Space to the Online Experience

Every organization that wants to continue to thrive must have a digital strategy to connect with its audience. The bar is rising on virtual encounters and organizations need to make the shift from investing in office space to investing in the online experience.

The new digital landscape evens the playing field for organizations. Regardless of size, organizations can deliver the same level of production that large corporations or mega-churches have in their multi-million-dollar facilities by using an in-house studio and having the knowledge to optimize the experience for virtual connection.

There are four different areas organizations need to be thinking about:

  1. Improving connection
  2. Improving engagement
  3. Improving the excellence of content
  4. Increasing the flexibility of their options

Churches have the opportunity to increase connection and engagement through studios across many ministries such as

  • Sunday worship services
  • Kids' ministry lessons & worship
  • Weekly announcements
  • Small groups or micro campuses
  • Panel discussions
  • Recording new worship music

Corporations and other organizations can use digital technology to connect more effectively with their employees and customers by using studios for:

  • Company meeting broadcasts
  • Product demos
  • Customer sales pitches
  • Seminars and training
  • Social and website content

Key Elements of a Studio

In-house studios can help you accomplish these things, but it takes more than just a cool set and an iPhone camera. The appropriate audio, video, and lighting are important but acoustics, set, background elements, and production are also key factors. It all comes down to determining how you want to utilize a studio and what you want out of it. This completely guides the design of the studio. Determining the ideal space within your facility will also be critical.

Audio, Video & Lighting

The proper AVL elements are critical to how well your content translates to the viewer such as having quality cameras with the correct lens configurations for what you are trying to achieve. Depending on the need or the visual style, the camera types could vary significantly in capabilities and cost. Getting the audio right is imperative and since many spaces that are utilized for studios aren't specifically designed for that use initially, acoustics must be considered. Eliminating reflections, reverberation and external noise is essential to capturing high-quality audio in your studio. Mics and proper audio recording software must also be considered. Lighting will play a major role in a successful studio space. There are a lot of tools available to accomplish adequate or superior lighting for studio productions, but it can get complex. Color temperatures, angles, fixture choices, reflections, shadows, and contrast ratios impact the quality of the end product.

Scenic Elements

The scenic and set elements can have the biggest impact on enabling connection to an audience and help deliver the message. The scenic is what helps create the environment and sets the tone for the content which influences the feeling created for the audience. From a technical standpoint, sets need depth and dimension, textures, and a pleasing color palette, all based on the organization's brand. The sky is really the limit here when considering the flexibility required with the desired look and feel.

Production

The physical elements are just part of it. Production starts with a clear content plan, ensuring the content is valuable to the audience and translates well. This includes developing intros and outros, using supporting graphics to tell the story, adding in B-roll shots, and other content to help drive home the message. Shot angles and lighting all have to be thought through in advance of the capture to ensure they support audience connection. It's also important to consider staffing. Depending on the size of the studio, this could require two or more people for production planning, video capture, editing and deployment. Technical staff has become and certainly will continue to become critical positions in staffings of all sizes.

We're Here to Help

Paragon 360 is helping organizations across the country pivot to deliver digital content through studios, increasing connection and engagement with audiences. To learn more about how studios can help you create more connections with your audience, contact us.